Transforming Customers Into Super Fans

In this webinar, we introduce Bill Trovinger (Senior Customer Insights Manager of Private Brands at Amazon), who shares his winning formula for turning great customers into super fans.

Take a deep dive into how the Private Brands team surfaces major findings from five-star reviews by hyper-focusing on Amazon's most engaged and passionate reviewers. You can also learn how the team utilizes machine learning-based analysis tools to inform continued delight and loyalty from customers.

Walk away with key takeaways such as:

  1. Rethink and reinvent your metrics toolbox

  2. Power innovative processes at scale

  3. Leverage mico-market segmentation for personalization 

30 Minutes
Consumer Research
February 2021