In this webinar, we introduce Bill Trovinger (Senior Customer Insights Manager of Private Brands at Amazon), who shares his winning formula for turning great customers into super fans.
Take a deep dive into how the Private Brands team surfaces major findings from five-star reviews by hyper-focusing on Amazon's most engaged and passionate reviewers. You can also learn how the team utilizes machine learning-based analysis tools to inform continued delight and loyalty from customers.
Walk away with key takeaways such as:
Rethink and reinvent your metrics toolbox
Power innovative processes at scale
Leverage mico-market segmentation for personalization