The State of AI in Market Research

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Year over year, market researchers predict that AI will be one of the top emerging trends to impact the insights industry. While this sentiment has remained, it also brings to light a few key questions: What does that impact look like today and how widespread is it? What will the future of AI in market research look like? What are other elements at play, such as ethics and open-source, and how will they shape the path forward?

In this discussion, Remesh CEO Andrew Konya and Fuel Cycle CPO Rick Kelly answered these pressing questions. Key conversation points included:

  1. The current state of AI in market research and the role of ethics in shaping its future
  2. The varying types of online communities and why trust is an essential element
  3. The power of collective intelligence to drive action that will change our world 
60 Minutes
Artificial Intelligence
May 2021