The Future of Market Research
In this webinar, our speakers shared insights into the future of market research.
Walid Benchama (Global Director, Shopper & Channel Insights at The Coca-Cola Company) and Andrew Konya (CEO of Remesh) discussed the future of market research and methodologies.
In this webinar, they covered:
The future of research as a practice
Developing a shock resistance insights function
Understanding and uncovering moments of truth in behavioral insights
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