Football, baseball, and soccer will look different this year – but the demand has not waned.
Stadiums might be empty, but living rooms are sold out. With the sports entertainment industry in limbo, but demand for entertainment higher than ever, there is a massive opportunity for advertisers to capture the attention of consumers hungry for content.
What exactly are consumers expecting from brands right now, and how can advertisers beat consumer expectations for the most important commercial slot of the year?