Concept Feedback: Bitcoin & Cryptocurrency Apps

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Buying, selling, and keeping cryptocurrency is now easier than ever. With the help of cryptocurrency apps, an increasing number of everyday consumers now have greater access to investing in a traditionally gated market. 

But as demand for cryptocurrency trading increases, the competition among different crypto exchanges in an already crowded market place remains high. In this demo, we explored concerns related to this topic, like: 

  • Consumer motivations and behaviors towards the growing development of cryptocurrency apps
  • Opportunities for new product features that drive the most value, by brainstorming alongside consumers
  • Building deeper relationships with consumers by revealing how they discover new apps and what keeps them engaged

Receive your free copy of the conversation recording and findings report below.

May 2021
30 Minutes
Concept Feedback