In this on-demand webinar, Bellomy's Parker Mincey explored how agile market research can power growth and innovation in a way that offers authentic and unique insight, not just a convenient solution for the client.
Parker Mincey explianed implementing this strategy through:
Parker Mincey is a research associate at Bellomy Market Intelligence in the Social Research Group. His experience in qualitative research has spanned academia (anthropology) and the insights industry. His fieldwork experience has influenced his perspective on the insights industry, in which he is a strong proponent of understanding consumers at their most fundamental level.