C A S E S T U D Y
Nestlé captures early stage advertisement campaign feedback for prelaunch optimization
Nestlé needed to collect consumer feedback on three potential advertisements for Life Cuisine frozen meals in order to optimize existing ad concepts and uncover drivers of appeal for current and potential consumers.
In this case study, learn how Nestlé was able to gain rich consumer feedback utilizing an agile research methodology to quickly and easily showcase ad storyboards across three concepts.
- Objective: Ad Testing
- Innovation Process: 60 Minutes
- Industry: Food & Beverage