C A S E S T U D Y

Nestlé captures early stage advertisement campaign feedback for prelaunch optimization

Nestlé needed to collect consumer feedback on three potential advertisements for Life Cuisine frozen meals in order to optimize existing ad concepts and uncover drivers of appeal for current and potential consumers.

In this case study, learn how Nestlé was able to gain rich consumer feedback utilizing an agile research methodology to quickly and easily showcase ad storyboards across three concepts.

Objective: Ad Testing
Innovation Process: 60 Minutes
Industry: Food & Beverage

Case Study

Testimonial

“The Remesh platform offers the balance of quality and quantity which can be applied to a lot of different types of work that we do. Utilizing a qualitative, online focus group and community like Remesh feels like an upgrade from previous methodologies.”

- Derron Wrubel, Consumer Insights