Does offering an incentive to participate in a research study introduce bias? Does it predispose a participant to respond a certain way?
In this on-demand webinar, Michele Ronsen explains how this bias develops, and what researchers can do to remove bias from their data.
Michele Ronsen is an executive with 20 years of experience in Fortune 500s, academia, and start-ups. A professionally trained graphic designer, Michele worked at top design firms before moving to Nordstrom where she built two creative teams from the ground up. From there she built a career helping numerous entities strategically design and grow their businesses.
In 2010, Michele founded Ronsen Consulting, a research firm working with some of the worlds most iconic brands. Recent clients include Slack, Zillow, Xero, Facebook, Gusto, Invisalign, Microsoft, Kaiser Permanente as well as smaller start ups and “mom and pop” shops.