Our Leadership Seminar Series is now available on-demand! The series gives innovative and exceptional speakers a platform to share their ideas and expertise about industry topics.

In this event, featured panelists from Mayo Clinic — Cindy Roberts (MBA, Market Research & Insights Director) & Heather Krause (Senior Market Research Analyst Lead) participated in an in-depth conversation about research practices and frameworks that Mayo Clinic is utilizing to transform healthcare insights utilizing diverse perspectives.

Three key takeaways from this conversation are:

• Some traditional methodologies fail to reach diverse audiences — new and nuanced tools are needed for researchers that want to reach groups that aren’t traditionally represented in research.
• Market research professionals should analyze their research for potential bias at multiple points in the project lifecycle.
• Embracing difficult conversations is vital for researchers that want to center diversity, equity, and inclusion in their work.