What Marketers Get Wrong About Consumers

We ran a study with both marketers and consumers to uncover the biggest disconnects in modern marketing, including AI-generated content, social media influence, online reviews, authenticity, and brand trust.

Inside the report:

• The growing trust tension around AI-generated marketing
• Why consumers prefer straightforward messaging over hype
• The channels marketers overvalue - and the ones consumers actually trust
• Recommendations for building trust in an AI-driven marketing landscape