We interviewed dozens of marketers and consumers to see just how much alignment there is between what marketers think consumers want and what consumers actually want.
In this discussion guided by psychology based creative strategist Sarah Levinger and Remesh Researcher Bill Cullo, we'll cover:
- Findings from our study of marketers and consumers around purchasing decisions - the overlap and the gaps
- A deep dive into a Remesh study of 100 consumers around emotional drivers behind purchasing decisions
- Practical applications for how marketers can build continuous consumer alignment
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