** This session has passed! Please register below to receive the recording and report.**
How does a product's packaging influence consumer behavior? What is the consumer intent behind purchasing competitor products and other alternatives?
While studying consumer behavior, it's important to look into the different variables that play a role in a consumer's purchase decision.
In this Remesh Live! demo, we explored purchase drivers influenced by product packaging and design with 100+ consumers. Although the conversation used simulated alternative milk packaging, this package and design concept test is applicable across industry categories – and unlocks the influence of product packaging on first impressions and consumer purchase behavior.
Receive your free copy of the conversation recording and findings report below.