--- title: Best practices in writing a discussion guide | Remesh description: Whether you're gauging customer satisfaction or conducting employee engagement surveys, crafting a strong discussion guide is key to company success. --- [![Remesh_Logo-1](https://hello.remesh.ai/hs-fs/hubfs/Remesh_Logo-1.png?width=120&height=23&name=Remesh_Logo-1.png "Remesh_Logo-1")](https://remesh.ai) ![yellow donut](https://hello.remesh.ai/hubfs/2021%20Assets/accents/yellow-donut.svg) ![teal wavey accent](https://hello.remesh.ai/hubfs/2021%20Assets/accents/teal-wavy-accent.svg) ![salmon oval](https://hello.remesh.ai/hubfs/2021%20Assets/accents/salmon-oval.svg) Ebook # Best practices in writing a discussion guide \[+ 200 Open-Ended Questions\] Thoughtful discussion guides are a necessity in generating powerful research. Whether your insights team is gauging customer service satisfaction or conducting employee engagement surveys, crafting a strong guide is key to company success. Book Length 12 Pages Read Time 10 Minutes Topic Market Research Trends ### Download your copy now! ![blue square](https://hello.remesh.ai/hubfs/2021%20Assets/accents/blue-square.svg) ![yellow circle](https://hello.remesh.ai/hubfs/2021%20Assets/accents/yellow-circle-2.svg) ![teal square](https://hello.remesh.ai/hubfs/2021%20Assets/accents/teal-square.svg) Remesh is the equivalent of a large, online focus group - enabling qualitative insights at quantitative scale. Engage up to 1,000 of your customers in a live conversation for deep insights - in real-time. The better you understand your customers, employees, and constituents, the better products, companies, and experiences you can create. Clients # A few companies who trust us with their insights | ![Nestle square logo-1](https://hello.remesh.ai/hs-fs/hubfs/Nestle%20square%20logo-1.png?width=100&name=Nestle%20square%20logo-1.png) |   | ![NASCAR_logo_2017-01](https://hello.remesh.ai/hs-fs/hubfs/NASCAR_logo_2017-01.png?width=150&name=NASCAR_logo_2017-01.png) | | --- | --- | --- | | ![metrixlab-01](https://hello.remesh.ai/hs-fs/hubfs/metrixlab-01.png?width=200&name=metrixlab-01.png) |   | ![Deloitte-Logo-01](https://hello.remesh.ai/hs-fs/hubfs/Deloitte-Logo-01.png?width=150&name=Deloitte-Logo-01.png) | | ![Mercer_logo-01](https://hello.remesh.ai/hs-fs/hubfs/Mercer_logo-01.png?width=200&name=Mercer_logo-01.png) |   | ![Barclays_logo-01-1](https://hello.remesh.ai/hs-fs/hubfs/Barclays_logo-01-1.png?width=150&name=Barclays_logo-01-1.png) | TESTIMONIALS “Remesh offers an exciting experience to our clients, who can log into the platform and observe the discussion unfold live. This lets us **replicate the thrill and involvement of focus groups**, without travel, time or costs.” ![Barbara du Perron BW](https://hello.remesh.ai/hubfs/Barbara%20du%20Perron%20BW.jpg) ![yellow retangle accent](https://hello.remesh.ai/hubfs/2021%20Assets/accents/Rectangle-Yellow.svg) Barbara du Perron MetrixLab ![square dotted accent](https://hello.remesh.ai/hubfs/2021%20Assets/accents/square-gray-dotted.svg) ![blue triangle accent](https://hello.remesh.ai/hubfs/2021%20Assets/accents/triangle-accent-blue-3.svg) ![square light blue accent](https://hello.remesh.ai/hubfs/2021%20Assets/accents/square-light-blue-1.svg) ![blue triangle accent](https://hello.remesh.ai/hubfs/2021%20Assets/accents/triangle-accent-blue-4.svg) “The Remesh platform offers the **balance of quality and quantity** which can be applied to a lot of different types of work that we do. Utilizing a qualitative, online focus group and community like Remesh **feels like an upgrade** from previous methodologies.” ![Nestle Circle](https://hello.remesh.ai/hubfs/Nestle%20Circle.png) ![yellow triangle accent](https://hello.remesh.ai/hubfs/2021%20Assets/accents/yellow-triangle-1.svg) Derron Wrubel Nestlé Solutions # Where can I use the Remesh platform? | ![Icons_Blue_Outlined_Megaphone](https://hello.remesh.ai/hs-fs/hubfs/Icons_Blue_Outlined_Megaphone.png?width=116&name=Icons_Blue_Outlined_Megaphone.png) | ![Icons_Blue_Outlined_Stars](https://hello.remesh.ai/hs-fs/hubfs/Icons_Blue_Outlined_Stars.png?width=116&name=Icons_Blue_Outlined_Stars.png) | | --- | --- | | **Marketing & Branding** | **Customer Experience** | | ![Icons_Blue_Outlined_Lightbulb](https://hello.remesh.ai/hs-fs/hubfs/Icons_Blue_Outlined_Lightbulb.png?width=116&name=Icons_Blue_Outlined_Lightbulb.png) | ![Icons_Blue_Outlined_People Talk](https://hello.remesh.ai/hs-fs/hubfs/Icons_Blue_Outlined_People%20Talk.png?width=116&name=Icons_Blue_Outlined_People%20Talk.png) | | --- | --- | | **Product Innovation** | **Employee Experience** | | ![Icons_Blue_Outlined-87](https://hello.remesh.ai/hs-fs/hubfs/Icons_Blue_Outlined-87.png?width=116&name=Icons_Blue_Outlined-87.png) | | --- | | **Politics & Government**  |   C A S E  S T U D Y # Nestlé captures early stage advertisement campaign feedback for prelaunch optimization Nestlé needed to collect consumer feedback on three potential advertisements for Life Cuisine frozen meals in order to optimize existing ad concepts and uncover drivers of appeal for current and potential consumers. Learn how Nestlé was able to gain rich consumer feedback utilizing an agile research methodology to quickly and easily showcase ad storyboards. - Objective: Ad Testing - Innovation Process: 60 Minutes - Industry: Food & Beverage  ![blue triangle accent](https://hello.remesh.ai/hubfs/2021%20Assets/accents/triangle-accent-blue.svg) ![teal circle accent](https://hello.remesh.ai/hubfs/2021%20Assets/accents/circle-accent-teal.svg) ![yellow square accent](https://hello.remesh.ai/hubfs/2021%20Assets/accents/square-accent-yellow.svg) ## Get the case study! [logo-remesh](https://remesh.ai/) Remesh enables you to gain qualitative insights at scale by engaging and understanding a live audience in real-time. Remesh Inc. Headquarters 6815 Euclid Ave. Cleveland, OH 44103 [Twitter](https://twitter.com/teamremesh) [Facebook](https://facebook.com/teamremesh) [Telephone](tel:8664326534) [LinkedIn](https://www.linkedin.com/company/remesh-inc-/) [instagram](https://www.instagram.com/teamremesh/) - [Home](http://remesh.ai/) - [Product](https://www.remesh.ai/product) - [Market Research](https://www.remesh.ai/market-research) - [Employee Research](https://www.remesh.ai/employee-research) - [About](https://remesh.ai/company/) - [Blog](https://blog.remesh.ai/) - [Careers](https://remesh.ai/careers/) - [Politics](https://www.remesh.ai/politics-government) - [Login](https://live.remesh.chat) - [Support](https://remesh.zendesk.com/) - [Request a Demo](https://hello.remesh.ai/agile-research-platform-demo-now) - [Privacy](https://live.remesh.chat/privacy-policy) Newsletter © 2026 | All rights reserved