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Case Study

The Natural Diamond Council Brainstorms Alongside Consumers at Scale

The Natural Diamond Council was in the process of creating a new brand identity to speak to a younger, aspirational audience. Throughout the process, they needed to get quick, accurate consumer insight to develop, refine and adapt the new campaigns for TV, print and digital. Download the case study to find out how they did it!

  • OBJECTIVE: Brand Identity Update
  • INNOVATION PROCESS: 60 Minute Live Conversation
  • INDUSTRY: Jewelry

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