RESOURCE GUIDE

The State of AI in Market Research [With Expert Quotes]

According to the law of accelerating returns, the rate of change in technology is exponential. The market research industry is no different.

Automation, including artificial intelligence, has particularly fueled substantial change in the industry. But what does that mean for the future of market research, and how should researchers adapt?

BOOK LENGTH
17 pages
READ TIME
10 mins
TOPIC
Artificial Intelligence