This session dives into the ways AI is changing the market research process forever and how you can start implementing artificial intelligence into your research strategy this year. We’ll also give you a glimpse into the future of AI and market research and how you can stay ahead of the curve in a way that will benefit your organization, clients, and bottom line.

In this recording, you will learn:

• How AI is changing both the process and outcomes of traditional market research

• The new ways of conducting market research that are becoming the norm that every researcher should be aware of

• Actionable ways you can already start implementing AI in your market research process for increased efficiency and accuracy